Tea Drops

Tea Drops
Visual identity and packaging system for a product category relaunch across three major retailers.

Challenge
Tea Drops had spent significant money on a brand book and still couldn't launch anything with it. The thinking was there, the application wasn't. With a full product line to redesign and a category relaunch on the calendar, they needed guidelines a team could build from, not a document to admire.

Solution
Took the existing guidelines apart to find what was load-bearing, then rebuilt them into a visual identity and packaging system the team could execute against. Designed it across the entire product line, so the relaunch shipped as one coherent brand instead of a set of interpretations of a PDF.