Step Up

Step Up
Three years of creative direction and copy/design for the Inspiration Awards, a nonprofit's annual fundraising campaign, across social, email, and event.

Challenge
An annual campaign has to feel new every year without becoming a different brand each time. Step Up had a new visual identity system that needed to prove itself in the wild, across a campaign that is a fundraising instrument, a live event, and a brand moment all at once, on a nonprofit's budget.

Solution
Set the creative direction for the Inspiration Awards and designed across every touchpoint: social, email, and event signage. Aligned each year's campaign to the new identity system while giving it enough fresh energy to feel like this year's rather than last year's. Brought in a mentor to support a product launch campaign when the work called for expertise outside the team. Three years running, with the attendee experience getting better each time.