Dagne Dover

Dagne Dover
Support on a visual identity pivot, plus campaign, ecommerce, and photo art direction for a DTC accessories brand.

Challenge
Dagne Dover was pivoting its visual identity at the same moment its internal team was in transition. Those two things rarely happen conveniently. A direction shift needs continuity and a lot of fast decisions, a team mid-change has neither to spare, and the campaign was already on the calendar.

Solution
Moved the brand toward a more fashion-led point of view while the internal team was being rebuilt, and kept new product launches shipping through the transition. Art directed the Super Soft campaign and designed the ecommerce direction against the new POV. Worked as an extension of the internal team rather than around it.