Alpyn

Alpyn Beauty
Brand realignment and launch creative for a wild-harvested skincare brand: strategy, design, photo direction, and a content model, delivered against a Sephora launch date.

Challenge
Alpyn was launching new SKUs into Sephora with no creative solution in place and five days before production. Retail dates don't move. The brand's story lived in a specific place, botanicals wild-harvested in Wyoming, but none of that was reaching the imagery, and there was no repeatable way to make more once the shoot wrapped.

Solution
Worked directly with the founder to reset the strategy and define the brand's sense of place, botanicals wild-harvested in Wyoming, which the imagery had never actually shown. Did much of the design myself and directed Alpyn's in-house designer so the brand could turn fast. Pulled in crew and built a photo direction within days, then produced and art directed shoots across multiple states inside the deadline. Designed Alpyn's first influencer send, which had to carry the entire brand in a single box. Rebuilt PDP imagery to lift the digital presence, and left behind a content model and a cross-functional workflow the marketing team could keep running on for future launches.